A framework for purpose: Why did you begin? Let's get personal
Every business was started for a particular reason. It could be that the owner saw an opportunity to do something they loved, perhaps they saw an opportunity to make money, or they saw a problem that needed solving that they were keen to take on.
The reality is that something was the primary reason they took that leap into ownership.
And, whether you are the founder or a central part of the team, it's a good idea to know why the business exists. Knowing the answer to that question makes it much easier to see what options will deliver on those desires.
What happens, though, is that over time, we tend to lose sight of those reasons. That can be a good thing and, in fact, quite often is a deepening of purpose rather than losing sight of it. But it can also mean we've lost sight of what served as our compass. When that happens, it can be like trying to navigate a rudderless ship because why we begin is always tied to where we want to go.
In the book I'm currently writing, that is the central message of the story.
We meet a business owner that is facing that dilemma. They are discouraged about the state of their company. It's getting harder and harder to compete. What they loved about owning a business has fallen by the wayside. In the beginning, everyone couldn't wait to come together and serve their customers, and the customers just kept coming back for more. But that Utopia has disappeared, and our business owner is frankly in a conundrum about what happened and how to reverse the tide. In fact, they aren't even sure they can. Is it time to throw in the towel? To sell? What options are even available? Where can they go from here?
In our story, they learn that where they need to go first is back to the beginning. They must reconnect with their purpose for beginning the journey. If we look at the word PURPOSE, we can create a framework that can help. We will closely examine each part of that frame in this new series of articles.
It begins with the fact that purpose is PERSONAL. So what inspired you to begin? Here are some of the most common reasons that may be helpful to review:
Passion for a specific product or service: Starting a business around a passion or interest can be a fulfilling and satisfying way to earn a living.
Innovation: Starting a business allows individuals to bring new ideas and innovative solutions to the market.
Flexibility and control: Starting a business gives individuals more control over their work schedule, work environment, and career path.
Financial independence: Owning a successful business can provide financial stability and independence, allowing individuals to reach their financial goals with no ceiling.
Legacy building: Owning a successful business can generate a lasting impact and create a legacy for future generations. Business ownership is a primary source of generational wealth.
Making a difference: Many entrepreneurs start businesses to positively impact their communities or even the world around social issues that matter to them.
If something has shifted away from your primary motivation, it's time to ask why and determine if you want to change your track or get back on course.
What matters most is that you have a clear reason for the business that is personal to you. Then, you can use that reason as a proving ground for all decisions about moving forward and know that the spark that started it all is being fanned into a flame that is lighting the way for you and those you serve.
"The only way to do great work is to love what you do."
~Steve Jobs
