How to Be an Expert in Your Field on LinkedIn
YOUR LINKEDIN QUESTIONS ANSWERED!
Do you have questions about your LinkedIn profile or how to use LinkedIn? Send your questions to our LinkedIn Expert Debbie McCormick and she’ll answer them in the magazine! Use info@LinkedInBossLady.com with subject Dear Debbie.
Dear Debbie:
You’ve talked about becoming known as an expert in your field on LinkedIn and that Linkedin is the easiest place to do that. Could you talk more about how that happens?
~Lindsey W.
Great question, Lindsey, thank you.
If you want to become known for your business expertise, LinkedIn is the place to do it because people are there for business and only business.
They’re not looking for chili recipes or where their friends went on vacation, right?
So becoming known for your business chops is much easier on LinkedIn because that’s what people are there for.
There are only five kinds of people on LinkedIn.
People with services and products that they want people to know about.
People who have a problem they want to solve, or a need they want met.
Employers
People looking for employment
People who are looking for joint venture partners.
That’s it. No new puppy photos to wade through.
Just keep in mind that the first thing you have to do if you want to be taken seriously on LinkedIn is have a fully optimized profile that makes you easy to find and showcases what you do. Without that, you’re wasting your time.
When you have that, THEN you can start posting on a consistent basis. This is really part of your marketing strategy.
Your purpose here is to educate, not sell. You want the people who are interested in what you do to get to know you, to see that you know what you’re talking about.
The way to do that is to show up consistently. Start with once per week, then raise your visibility to three times per week.
Post a video on something that you know your ideal client has a question about. You can post relevant content from an outside source. You can write a short post, again about something of interest to your ideal clients.
Do that every week on the same day(s), and when your clients see that you’re posting interesting information that’s relevant to their businesses, they’ll start looking for your content and following you so they don’t miss it.
This doesn’t usually happen overnight. Marketing is a long game, not a sprint. So have patience, and you will build a following and be top-of-mind when a reader needs what you do.
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I’m happy to answer your LinkedIn questions every week in the YES I CAN Living Magazine.
For further help or support from me, feel free to schedule a one-on-one Profile Assessment at www.BookWithDebbie.com.
You can find me on these platforms:
LinkedIn.com/in/DebbieMcCormick
@LinkedInBossLady
facebook.com/DebbieMcCormickConsultingLinkedIn
