Publicity Tips You Can Implement To Create Buzz For Your Business
What is publicity, and why is it important?
Publicity means building exposure around a product or service you’re offering. If you want people to know about your product or service, publicity is important. It’s a part of public relations after all. Publicity is often compared to advertising. While the two are similar, there are some fundamental differences. Publicity is almost free, whereas advertising is expensive. There’s an old saying that goes “With advertising you pay for it, with publicity you pray for it”. Why pay for interest if you can create buzz around your product or service for free?
If you want to bring more attention to your product or service, the following tips will help it get the attention it needs.
● Technology is your friend - Technology and social media have made it so much easier to gain publicity for your service. A tweet on Twitter, an Instagram post, a Pinterest pin, or a Facebook post can go so far. What’s so good about this tip is that most technological tools are low cost, meaning you can get attention for your brand for next to nothing!
● Give reporters a story - When you’re pitching to reporters, bear in mind that they’re busy professionals with a lot to do. Pitch something that’s relevant to the reporter and their readers. You have to tell a story about your product or service to make them interested in creating buzz around it. Stay away from self-promoting or advertising language.
● Stay in regular contact - Email your contacts with stories that may be relevant to them from time to time. You could take it a step further and introduce them to people who are important contacts to have in their back pocket. Not only will your emails get read, but you’re also making an effort to build relationships that will help you get your product out there. Nobody likes a fairweather contact.
● Stay in regular contact - Email your contacts with stories that may be relevant to them from time to time. You could take it a step further and introduce them to people who are important contacts to have in their back pocket. Not only will your emails get read, but you’re also making an effort to build relationships that will help you get your product out there. Nobody likes a fairweather contact.
● Have a target audience for your message - Tailor your message to the relevant audience. If you’re pitching a business selling orthopedic shoes, you have to target those in the medical industry. Find the reasons why your product or service is important to the audience you want to target, then plan your message accordingly. There’s no place for a one-size-fits-all approach.
I’ve given you these tips which will bring attention to your product or service. They are all easy to put into practice. When you’ve successfully brought attention to what your business is offering, potential clients will see what you have to offer, and it could lead to sales for your business! Let’s get started!
About our guest Author Jill Lublin
Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness and Referrals. She is the author of 4 Best Selling books including Get Noticed...Get Referrals (McGraw Hill) and co-author of Guerrilla Publicity and Networking Magic. Her latest book, Profit of Kindness went #1 in four categories. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years experience working with over 100,000 people plus national and international media. Jill teaches a virtual Publicity Crash Course, and consults and speaks all over the world. She also helps authors to create book deals with major publishers and agents, as well as obtain foreign rights deals. Visit publicitycrashcourse.com/freegift and jilllublin.com
