What’s In A Brand?
Coke. Nike. Apple. All huge recognizable brands. Not only in image, but in mission, product and service. But what about your brand? Is it recognizable and memorable?
As a solo-preneur or small business owner, how do you best create and convey your brand message? Let’s start with – it’s much more than your logo. In fact, the logo comes after all the hard work is done! Your brand says everything about you and your company. Jeff Bezos, Founder of Amazon says “Your brand is what other people say about you when you’re not in the room.” In fact, I say your brand is everything from how you walk into a networking event (or show up on Zoom) to how you post on social media.
So where do you begin? With your vision, purpose and mission. Ask yourself these questions…
Vision: What do you see for your business? What is your point of view and perspective? Who are you and what do you stand for? What matters?
Purpose: Why are you here? What problems do your solve? What makes you different from all the others? And why should people care?
Mission: How do you plan to make a difference? Whats makes you stand out?
Creating a strong brand is a process. Once you have the questions answered, along with questions like your ideal client or customer, you’ll be able to create your logo and brand voice that will resonate with your target audience and then use that to voice to speak to them with the benefits you provide.
Interested in exploring whether your brand image, message and purpose align? Click here to request a complimentary strategy call with Cathy Alessandra.
Cathy Alessandra, The YES I CAN Coach
Cathy Alessandra is the YES I CAN Coach. She has been an entrepreneur for over 25+ years, owned and sold two magazines, written 4 Amazon best-sellers, and is now the founder of YES I CAN Living! Cathy is a life and business coach who works with the WHOLE woman to transform her life while revolutionzing her business.
