Marketing 101
Straightforward, Uncomplicated Steps, Strategies and Systems
to Make Your Marketing a No Brainer!
Is your business ready to roll into 2022?
Products and services that were once highly sought after no longer have the same appeal to customers and clients.
Events and in-person gatherings are slow in returning.
The new “normal” is different.
For businesses to not just survive but thrive, it's time for creative thinking outside the box.
Marketing is one of the most critical ingredients of a successful business,
but there is so much confusion on what to do, when to do it and how to make it easy!
However there are 3 things foundational pieces to look at when thinking about the success of your business…
Message + Money + Marketing = SUCCESS
During the 4 weeks, we will analyze your brand message,
review and tweak your money (sales) process,
then break the marketing down into straightforward, uncomplicated
steps, strategies and systems all to simplify and make it EASY!
We begin with…
How do you stand out with all the “noise” in your industry?
Has your sales funnel changed - or does it need to? And what is your sales conversation?
What marketing platforms are best for you and how do you get the biggest ROI (return on investment) and ROT (return on time)
In this 4 week program, we will cover..
Message... Week 1: What is your brand message and are you standing out? You have a unique voice and it must be used to reach your ideal target client.
Money... Week 2: Is the cash register ringing? Are you closing the sales? Time to review your package offerings and sales conversation for maximum conversion.
Marketing... Weeks 3 & 4: We'll review all marketing platforms from your website and social media to podcasts and video, and everything in between. What's hot and working - and what's not. We’ll review what’s right for you and your business and put a plan in place!
During this 4 week course, we will dive into your current and potentially new offerings and the 9 essential marketing strategies that will grow your business to greatness.
Here is what past participants are saying….
Cathy’s marketing program was an excellent opportunity to think about marketing ideas in a new way, to relate them not only to my business but to me as an entrepreneur and to have a peer group with whom to share ideas in a constructive and collaborative framework. Really enjoyed the program!
Bronwyn Jenkins-Deas, Director
Isle of Cumbrae Distillers
Words cannot express the gratitude I have for you and the gift of your assistance. Cathy you are a master of change. You deliver excellence! I walked away much clearer than before, with a bigger vision.
Lisa Cole, Lisa Cole Brands
Cathy provides enormous value in her courses. She breaks things down to the key components that are logical and easy to follow. Her marketing materials invite you to start and get into action, NOW.
Sheri Berke, The Reinvention Playbook
This was a great experience! Cathy has a ton of marketing information and offers the opportunity to interact with others and get new ideas. For all those (like me) who tend to forget what they learned, fear not, it’s all nicely packaged in a step by step workbook. Highly recommended.
Mary Lynn Miller, Fired Up for Success
In this program, you will receive
A 4 week detailed training program with weekly 1 hour training calls
A comprehensive workbook manual
Additional resources such as email subject lines, hashtags and a social media calendar
Accountability and support with a private group forum. In addition, you will have direct access to Cathy for questions, feedback and accountability as you review and implement these new marketing ideas
PLUS A BONUS:
During this last class of 2021, I’m offering a 30 minute complimentary strategy session with you - to plan the implementable steps of your marketing plan!
We will meet for four consecutive weeks beginning Monday, November 1st and skipping Thanksgiving Week.
Each call will be 60 minutes with time to ask questions and brainstorm with others. All classes will be recorded.