Kelly Lucente, Fearless or Decisive

Kelly Lucente is a CEO, entrepreneur, and author. She plays an integral role at her agency as lead brand strategist and creative director. She focuses on shaping client engagement and spearheads all strategic innovation to transform brands. Her expertise is helping businesses attract the right customer, gain market share, and increase revenue. She travels the country speaking on the power of brand and has had the pleasure of sharing the stage with the likes of Kevin Harrington, Original Shark from Shark Tank and Linda McMahon, former CEO of the WWE.

A brand identity and messaging expert, she has worked with nationally recognized Fortune 500 brands, most notably the Ryland Group, Pulte Group, RE/MAX, Pearle Vision, and Rollerblade® and is the creator of the children’s educational product, Bye Bye Monster, a complete bedtime solution for children who struggle with nighttime fear which made top 30 finalists out of 844 entrants in 2008's MN Cup.

Kelly has won numerous marketing and sales awards, most notably Gold and Silver NAHB Salesperson of the Year Awards four times in consecutive years and Dr. Toy Awards twice for product innovation. She has also been featured on the Inc. Magazine digital product called Launch at Inc.com as an expert content contributor and recently created and launched a virtual brand school for entrepreneurs sharing the branding and marketing process A to Z. www.KellyLucente.com