Are You Ghosting Your Prospects?

Have you heard the term “ghosting”. In the dating world, it’s when you’ve been in touch with someone, whether just online or maybe in person, and they disappear and become a “ghost”. And then the similarity dawned on me…..

Are you a ghost in your business? Are you ghosting your clients and prospects? Here is what I mean... you make a post or two on social media, maybe attend an event, send an email blast – and you disappear. Poof, gone! No follow up, no additional consistent posts, no nothing.

Running a business requires consistency – being seen, heard and experienced. Is your marketing plan consistent so that you are being seen on social media platforms, heard in videos, seen at virtual networking and experienced at events?

The critical element to consistency (AND keeping you out of overwhelm) is to create that marketing plan. Now is the time. Here are just a few of the the elements you need to include in your plan…

blogs & vlogs
enews or emails
social media
video
networking
speaking

and don’t forget to pick up the phone!