LinkedIn versus Other Social Media
This week’s question: If I’ve already put my business on Instagram and Facebook, should I be on LinkedIn too?
LinkedIn is a much different social media platform than Facebook or Instagram … here’s how:
LinkedIn is all business, all the time. No chili recipes to wade through, no puppy pics. And no selling, or at least that’s how it’s supposed to be. More on that below.
There are only five kinds of people on LinkedIn:
a. Businesses: people with services and products you may need
b. Buyers: people who may need your services or products
c. Employers looking for job seekers who fit their needs
d. Job seekers looking for employment
e. Joint venture folks looking for companies they can partner with
That’s it. This is the place to do business.
3. LinkedIn is the easiest place to establish your expertise through consistent sharing – publishing – about what you know best. I don’t mean selling your wares, I mean sharing your expertise one gem at a time. I’ll devote a separate article exclusively to publishing later this month.
4. According to Foundation Marketing (https://foundationinc.co/lab/b2b-marketing-linkedin-stats/), LinkedIn generates 3x more conversions than Twitter AND Facebook.
5. Also from Foundation: LinkedIn is the most-used social media platform amongst Fortune 500 companies.
LinkedIn is where your ideal clients search for and research the people who can help them solve their problems, business and personal.
LinkedIn etiquette says that you don’t sell your wares every time you publish a post on the site. LinkedIn is ideally about networking; getting to know someone and what they need, then taking the conversation offline by offering a phone call or Zoom.
It’s called the Give, Give, Give, Ask principle, where you offer what you know, one gem per post, until you’ve earned the trust of the reader ... she can tell that you know what you’re talking about when it comes to what you do. You always give the reader a way to contact you on every post, of course, but generally you do not sell your services there.
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Debbie answers your LinkedIn questions every week here in YES I CAN Living Magazine. Write to her at info@LinkedInBossLady.com, subject LINKEDIN QUESTION.
For further help or support from her, you can schedule a one-on-one Profile Review at https://LinkedInBossLady.as.me.
You can also connect with her here:
💻 https://LinkedInBossLady.com
LinkedIn.com/in/DebbieMcCormick
Instagram: @LinkedInBossLady
facebook.com/DebbieMcCormickConsultingLinkedIn
