Publishing On LinkedIn Just Got Easier
Publishing an article just got more efficient on LinkedIn!
I used to teach my clients that they could write an article, publish it, then come back out to their feeds and write a post to tease that article to their connections. That two-step process just became one step, making it SO much easier now.
First let me make sure you’re not one of the many who are confused about what a post is and what an article is.
An article is a 300-500 word essay on a particular topic.
The word post is where people get confused, because it’s used both as a verb and a noun.
To post (verb) an item is the same thing as publishing it. Usually you post in your feed on your Home page.
A post (noun) is what you write in your feed. So you can literally post a post, and that’s what confuses people.
To eliminate said confusion, I use publish as the verb instead of post.
So … back to easily publishing an article:
You go to the top of your Home page and you see the opportunity to write a post and to write an article (along with the ability to upload a photo, video or publish an event).
When you click “Write article,” it takes you to the article template, where you can create a headline, a banner and insert as many photos and/or vids as you’d like.
Pro Tip: Before you click Publish, be sure to go up to the top of the page and copy the URL of the article.
When you’re done proofing and click Publish in the upper right corner, LinkedIn will now take you to a blank post template. Write a short “tease” post to alert your connections that you’ve written an article about ABC and they should read it [here], the “here” being your insertion of the article’s URL that you just copied.
Don’t be worried about the length of the URL (it can be as long as three lines!) …LinkedIn will auto-shorten it for you, much like bit.ly would.
If you’ll recall from past articles I’ve written, I’ve taught you that LinkedIn punishes you for publishing a link within an article or post that takes the reader off of LinkedIn. (The punishment is usually a very narrow distribution of your item.)
However in this case, your article is published on LinkedIn, so the shortened link keeps the reader on the LinkedIn site and that makes them happy. Then you are happy.
By the way, LinkedIn still gives you the ability to cross-post to your FB business page.
Now you’re even happier.
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Debbie will answer your LinkedIn questions every week here in YES I CAN Living Magazine. Write to her at info@LinkedInBossLady.com, subject LINKEDIN QUESTION.
For further help or support from her, you can schedule a one-on-one Profile Review at https://LinkedInBossLady.as.me.
You can also connect with her here:
💻 https://LinkedInBossLady.com
LinkedIn.com/in/DebbieMcCormick
@LinkedInBossLady
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